CAUSE OF ENTERTAINTMENT MEDIA (MIA GLORIA)

CAUSE OF ENTERTAINMENT MEDIA

• Entertain Impact is a cause entertainment agency that mobilizes the power of entertainment for positive social change. We partner with nonprofits, foundations, celebrities and purpose-driven enterprises. As a trusted partner, Entertain Impact has created, executed, and/or collaborated on strategy, marketing, communications, fundraising, cause marketing, advocacy and capacity building on a broad range of national and international campaigns. Creatively we range across all platforms including music, movies, TV, online, books, theater, digital and sport. We also work with entertainment companies such as film studios and non-profits to create innovative comarketing social impact campaigns to benefit both. The result is increased awareness, support and revenues that drive our partners projects, programs and campaigns creating impact.

• Its business model is to create a platform across investments in different media and entertainment verticals, in opportunities which have the capability to entertain, be a change agent for large-scale social action, and also be commercially viable. We give great importance to the distribution plan and commercial viability/fund management of each of its projects. Our belief is that while organizations, media, and policy makers are doing reasonable work to use the power of the medium for social change, there is a lack of focus on (a) exploring each project's penetration potential via the use of a good marketing and distribution network (b) evaluating the ability of each project as a good investment, and (c) cross-leveraging it across different verticals.